Canadian make-up and mixed media artist Lyle Reimer has over a 140k Instagram followers who visit his account @LyleXOX to experience the fantasy and undeniable creativity of his self-portrait personas, which fuse facial sculpture, make-up, and found objects, accompanied by hilarious fictional backstories.

Reimer’s use (or re-use) of recycled materials is not merely coincidental. But an outlook on consumerism and the impact that our customer habits have on the environment at a personal and global scales.

In his debut book “Head of Design”, designed by art director Fabien Baron, with a foreword of Viktor & Rolf and published by Rizzoli, Reimer has curated a collection of his favorite Instagram personas. For Reimer’s spectacular facial collages, inspiration comes from the most quotidian things–from feathers, soy sauce packets, Pellegrino water labels, bleached turkey bones, and mattress foam to ripped pages from Vogue and deconstructed Gucci purses–to create beautiful pieces of facial art.

Reimer’s work has been featured in the New York Times, Vogue Italia, Surface, and GQ China. His first book launched at Bergdorf Goodman on March 2019. He is also the subject of a new documentary series focused entirely about his creative work and life to be released late 2019.