New Media & Communications

Founder & head of TL PARIS, Tina Lignell has a history of over 20 years in the luxury industry. With an expertise in media relations & strategic advisory. TL PARIS' current development is focused on new environmental technologies for the future of the industry. Services include:

WORD OF MOUTH

Creating experiences
Influencer marketing
Ambassador programs
Press Relations

CREATIVE PROJECTS

 Collaborations
Integrated campaigns

BRAND CONTENT 

Conceptualisation 
Activation strategy 
Art Direction 
Production

New Media & Communications

Founder & head of TL PARIS, Tina Lignell has a history of over 20 years in the luxury industry. With an expertise in media relations & strategic advisory. TL PARIS' current development is focused on new environmental technologies for the future of the industry. Services include:

BRAND CONTENT 

Conceptualisation 
Activation strategy 
Art Direction 
Production

WORD OF MOUTH

Creating experiences
Influencer marketing
Ambassador programs
Press Relations

CREATIVE PROJECTS

 Collaborations
Integrated campaigns

Clients

Our selected list of clients includes but is not limited to:

L’OREAL PROFESSIONNEL
BRUNELLO CUCINELLI
DE GRISOGONO
LADUREE
BY KILIAN
GEM GENEVE
EMANUEL UNGARO

CHANEL
DIOR
DAVID YURMAN
BVLGARI
MOSCHINO
JOHN LOBB

LONGCHAMP
REZA RITZ PARIS
JAEGER LE COULTRE

ZUHAIR MURAD
ZURAB TSERETELI

SHARON WAUCHOB
VALENTIN YUDASHKIN
NATIONAL JEWELRY INSTITUTE
CHOW TAI FOOK
FAWAZ GRUOSI

Clients

Our selected list of clients includes but is not limited to:

L’OREAL PROFESSIONNEL
BRUNELLO CUCINELLI
DE GRISOGONO
LADUREE
BY KILIAN
GEM GENEVE
EMANUEL UNGARO

CHANEL
DIOR
DAVID YURMAN
BVLGARI
MOSCHINO
JOHN LOBB

LONGCHAMP
REZA RITZ PARIS
JAEGER LE COULTRE

ZUHAIR MURAD
ZURAB TSERETELI

SHARON WAUCHOB
VALENTIN YUDASHKIN
NATIONAL JEWELRY INSTITUTE
CHOW TAI FOOK
FAWAZ GRUOSI

Artist Collaborations

For Brand content and Creative Projects TL collaborates with a selection of multidisciplinary artists.

Bio-Tech Couture Artist

Couture Artist

Designer

Interior Designer

Bio-mimicry Digital Designers

Designer

Digital Interior Design Studio

UpCycle Couturier

Illustrator

Artist Collaborations

For Brand content and Creative Projects TL collaborates with a selection of multidisciplinary artists.

Bio-Tech Couture Artist

Illustrator

Couture Artist

Digital Interior Design Studio

UpCycle Couturier

Designer

Designer

Interior Designer

Press

TL Paris combines social media strategy in parallel with press to enhance the storytelling of your brand. 

Press

TL Paris combines social media strategy in parallel with press to enhance the storytelling of your brand. 

Projects

Baccarat x Weinsanto

For the 180 th anniversary of the iconic Baccarat Harcourt glass TL project managed the collaboration with Weinsanto where he reimagined the famous glass into “Harcourt Queer”. The reinterpreted glass was launched in Septembr 2021 at Paris Fashion week.

Auroboros x Ai-Da

For London Design Week 2021, fashion tech house Auroboros partnered with Ai-Da robot for an installation showcasing a Real-Time growing couture gown at the V&A Museum. Ai-Da announced her entry in the metaverse during the exhibition.

TL project managed and oversaw media relations for the collaboration between Auroboros & Ai-Da robot at the V&A for London Design Week 2021.

Michaela Stark x Sølve Sundsbø

Our london based artist couturier Michaela Stark art directed “Body Language “ with Katie Grand and photographer Sølve Sundsbø for The Perfect Magazine issue 1 “JOY” released in September 2021. TL artistic management acted as project coordinator.

Fawaz Gruosi

For Master jeweler Fawaz Gruosi, who launched his eponymous brand in 2021, TL Paris conceived a social media campaign for the launch of the “Enlaced” high jewelry collection.

Pressiat

Designer Pressiat collaborated with creative and show directors Savory & Zaffuto of the famous Manko cabaret for his first show during Paris Fashion week in September 2021, starring singer and performer Sam Quealy. And jewelery artist Milari Barker for unique pieces. TL managed media relations with the Pressiat team.

John Lobb

For John Lobb's 'William 75' Anniversary catalogue, TL PARIS carried out the talent scouting and creative management for the brand content visuals of the project. As well as handling the pre, post, and on-set production, negotiations, contractual and follow up until the project's completion. 

Reza

For the re-launch of Reza on the French Market, TL PARIS envision a re-brand process that involved not only the classical PR activities but also a global redefining of the history brand image, starting by re-designing their website.

In order to develop this re-branding project, TL PARIS consulted to define their new online identity and scouting the right image maker to create the new content the brand needed to showcase their outstanding pieces of high jewellery.

Additionally, TL PARIS provided the design crew to create the new website, for which TL PARIS also carried out the budget management, negotiations and project coordination all through-out.

Press Management for Reza's Boutique Opening at The Ritz Paris.

Press Management for Reza's participation on the TEFAF Maastricht 2016.

Olivier Theyskens Pop-Up

After their boutique renovation in their flagship store Paris 7eme, established interiors and lifestyle brand R&Y Augousti kicked off a series of pop-ups in collaboration with Olivier Theyskens.

 

TL Paris consulted on the project and conceived the VIP and Influencer program.

David Yurman

Together with Tiffany & Co, David Yurman is an iconic, aspirational brand originating from the United States. It is a leading name since the 1980s, with an estimated turnover of $550 million. However, the brand was foreign to the French market. David Yurman was looking for a way to position himself on the French market alongside other fine jewelry luxury houses located on Place Vendôme. 

The biggest part of our challenge was translating the French luxury codes to an American corporation and introducing an American style of design to the French press and the French consumer. We conceived a launch strategy reinterpreting the iconic David Yurman codes to be accessible and understood by the French.

Side by side with the Printemps marketing team we produced and managed one of the most impactful launches since the rebranding of Printemps into a more fashion forward department store.

The TL Paris team ensured the attendance of key industry figures and celebrities from the caliber of Catherine Deneuve, Fan BingBing, and Julie Gayet.

L'Oreal Professionnel

For the 110th Year Anniversary of L'Oréal Professionnel at The Carrousel du Louvre, L'Oréal Professionnel needed assistance in adding a high fashion aspect to their iconic hairdressers show, which united 1500 hair stylists and entrepreneurs and 500 guests from over 40 countries.

Along with the team from Mazarine Events Paris, we set out to source fashion designers, VIP guests and influencers to transform the hair show to a magical high fashion, couture show.

TL Paris proposed and coordinated for Alexis Mabille to feature his couture pieces. We also identified a selection of top fashion figures and influencers to attend, and arranged content creation with the journalist/ influencer Peggy Frey that resulted in MIV for the brand.

Moschino

TL Paris was approached by Moschino’s CEO to assist in the opening of the brand’s new boutique in Paris. Aiming to expose the brand to a high class, luxury consuming clientele. Despite high brand recognition, market research indicated that for the Parisian consumer, the brand was low in consideration.

TL Paris conceived a strategy to create local awareness and drive traffic to the physical and the online store.

As part of the program we organized a pop up with Le Printemps and coordinated between the two teams to guarantee a seamless event that will achieve the brand’s ROI. We compiled and managed a very exclusive list of 80 guests and executed an influencer program ensuring UGC with high MIV.

We devised a gifting program for the guests and follow up with those who could not attend.

The second initiative undertaken by TL Paris was the launch of the new boutique on Rue du Faubourg Saint-Honoré. For the opening of the boutique, we executed a VIP shopping night inviting 100 affluent customers.

GemGenève: Geneva International Gem and Jewellery Show

Founded by industry veterans and renowned Geneva-based dealers Thomas Faerber and Ronny Totah, GemGenève is a show that reveals the true spirit of the international world of gem and jewellery trading. GemGenève exhibitors include the most knowledgeable and experienced merchants around the globe, gathered from the inner sanctum of the industry showcasing the finest gemstones and jewellery the world has to offer within an intimate, elegant and welcoming environment. GemGeneve showcases emerging talents under the curatorship of historian and Financial Times editor Vivienne Becker. Tatiana Verstraeten and Emmanuel Tarpin are two individuals that gained momentum after the fair.

TL Paris worked on the launch of the show in 2018 and the second edition in 2019 to build a French press strategy. Attendance and participation doubled from the first salon to the second one.

Brunello Cucinelli

The commercial team of Brunello Cucinelli requested assistance in creating brand awareness in France. TL Paris built a French-focused launch strategy to generate consumer consideration. We organized events, private sales and VIP shopping nights.

De Grisogono

TL Paris provided Cannes Film Festival management of celebrities and key press for a Gala at Hôtel du Cap-Eden-Roc. TL Paris provided on-site management of our guests as well as French press coverage.

Sharon Stone with De Grisogono founder Fawaz Gruosi.

The National Jewellery Institute

The National Jewellery Institute in New York is a leading source of knowledge, standards and education in the art of luxury. It is an NGO designed to promote the craft of High Jewellery through educational initiatives, books, exhibitions and fund raising events internationally.

TL Paris worked with NJI for the organisation of the annual gala ceremony honoring world leaders of arts and culture, at prominent international institutions.

In 2014 the event was held at Le Louvre, and in 2018 the event took place at The Ministry of Foreign Affairs. Our mission was to produce and coordinate the events, and ensure press coverage.

Zurab Tsereteli

TL Paris organized the participation of Zurab Tsereteli in Art Paris fair 2019 as part of the stand of "Art Agency". Tsereteli is the President of the Russian Academy of Arts, the founding Director of the Moscow Museum of Modern Art, and a UNESCO Ambassador of Good Will. TL Paris managed the relations with VIP guests and influencers. 

By Killian

TL Paris created an international communications strategy for the launch of the brand. Furthermore, our team managed an art collaboration with Sophie Matisse, great granddaughter of Henri Matisse, for a limited edition hand painted fragrance bottles. The first launch of the collaboration was such a success that it was reactivated.

Jaeger-LeCoultre

Over several years TL Paris worked with Jaeger-LeCoultre for the organization of their events in Paris. Some of those events include: 80th anniversary of their retro watch celebrated in l’Ecole Nationale des Beaux Arts, inauguration of the flagship store on Place Vendôme, 1 year anniversary of their boutique, a night to celebrate Jaeger-LeCoultre and Aston Martin release of the first AMVOX watches, and the 85th anniversary of Jaeger-LeCoultre's Reverso and their collaboration by shoe icon Christian Louboutin. Our role has been in securing VIP and celebrity attendance, and managing press relations.

Inauguration of the Jaeger-LeCoultre flagship store on Place Vendôme, with Diane Kruger, Catherine Deneuve, Isabelle Huppert and more.

80th anniversary of Jaeger-LeCoultre retro watch celebrated in l’Ecole Nationale des Beaux Arts, with Clive Owen, Adrien Brody and many more.

Jaeger-LeCoultre and Aston Martin celebrate the release of the first AMVOX watches.

Jaeger-LeCoultre Celebrates The 85th Anniversary of the Reverso and their collaboration by iconic shoe designer Christian Louboutin

Projects

Baccarat x Weinsanto

For the 180 th anniversary of the iconic Baccarat Harcourt glass TL project managed the collaboration with Weinsanto where he reimagined the famous glass into “Harcourt Queer”. The reinterpreted glass was launched in Septembr 2021 at Paris Fashion week.

Auroboros x Ai-Da

For London Design Week 2021, fashion tech house Auroboros partnered with Ai-Da robot for an installation showcasing a Real-Time growing couture gown at the V&A Museum. Ai-Da announced her entry in the metaverse during the exhibition.

TL project managed and oversaw media relations for the collaboration between Auroboros & Ai-Da robot at the V&A for London Design Week 2021.

Michaela Stark x Sølve Sundsbø

Our london based artist couturier Michaela Stark art directed “Body Language “ with Katie Grand and photographer Sølve Sundsbø for The Perfect Magazine issue 1 “JOY” released in September 2021. TL artistic management acted as project coordinator.

Fawaz Gruosi

For Master jeweler Fawaz Gruosi, who launched his eponymous brand in 2021, TL Paris conceived a social media campaign for the launch of the “Enlaced” high jewelry collection.

Pressiat

Designer Pressiat collaborated with creative and show directors Savory & Zaffuto of the famous Manko cabaret for his first show during Paris Fashion week in September 2021, starring singer and performer Sam Quealy. And jewelery artist Milari Barker for unique pieces. TL managed media relations with the Pressiat team.

John Lobb

For John Lobb's 'William 75' Anniversary catalogue, TL PARIS carried out the talent scouting and creative management for the brand content visuals of the project. As well as handling the pre, post, and on-set production, negotiations, contractual and follow up until the project's completion. 

Reza

For the re-launch of Reza on the French Market, TL PARIS envision a re-brand process that involved not only the classical PR activities but also a global redefining of the history brand image, starting by re-designing their website.

In order to develop this re-branding project, TL PARIS consulted to define their new online identity and scouting the right image maker to create the new content the brand needed to showcase their outstanding pieces of high jewellery.

Additionally, TL PARIS provided the design crew to create the new website, for which TL PARIS also carried out the budget management, negotiations and project coordination all through-out.

Press Management for Reza's Boutique Opening at The Ritz Paris.

Press Management for Reza's participation on the TEFAF Maastricht 2016.

Olivier Theyskens Pop-Up

For the Olivier Theyskens Pop-Up at the + R&Y Augousti store in Paris, TL Paris took care of the client and VIP list. 

David Yurman

Together with Tiffany & Co, David Yurman is an iconic, aspirational brand originating from the United States. It is a leading name since the 1980s, with an estimated turnover of $550 million. However, the brand was foreign to the French market. David Yurman was looking for a way to position himself on the French market alongside other fine jewelry luxury houses located on Place Vendôme. 

The biggest part of our challenge was translating the French luxury codes to an American corporation and introducing an American style of design to the French press and the French consumer. We conceived a launch strategy reinterpreting the iconic David Yurman codes to be accessible and understood by the French.

Side by side with the Printemps marketing team we produced and managed one of the most impactful launches since the rebranding of Printemps into a more fashion forward department store.

The TL Paris team ensured the attendance of key industry figures and celebrities from the caliber of Catherine Deneuve, Fan BingBing, and Julie Gayet.

L'Oreal Professionnel

For the 110th Year Anniversary of L'Oréal Professionnel at The Carrousel du Louvre, L'Oréal Professionnel needed assistance in adding a high fashion aspect to their iconic hairdressers show, which united 1500 hair stylists and entrepreneurs and 500 guests from over 40 countries.

Along with the team from Mazarine Events Paris, we set out to source fashion designers, VIP guests and influencers to transform the hair show to a magical high fashion, couture show.

TL Paris proposed and coordinated for Alexis Mabille to feature his couture pieces. We also identified a selection of top fashion figures and influencers to attend, and arranged content creation with the journalist/ influencer Peggy Frey that resulted in MIV for the brand.

Moschino

TL Paris was approached by Moschino’s CEO to assist in the opening of the brand’s new boutique in Paris. Aiming to expose the brand to a high class, luxury consuming clientele. Despite high brand recognition, market research indicated that for the Parisian consumer, the brand was low in consideration.

TL Paris conceived a strategy to create local awareness and drive traffic to the physical and the online store.

As part of the program we organized a pop up with Le Printemps and coordinated between the two teams to guarantee a seamless event that will achieve the brand’s ROI. We compiled and managed a very exclusive list of 80 guests and executed an influencer program ensuring UGC with high MIV.

We devised a gifting program for the guests and follow up with those who could not attend.

The second initiative undertaken by TL Paris was the launch of the new boutique on Rue du Faubourg Saint-Honoré. For the opening of the boutique, we executed a VIP shopping night inviting 100 affluent customers.

GemGenève: Geneva International Gem and Jewellery Show

Founded by industry veterans and renowned Geneva-based dealers Thomas Faerber and Ronny Totah, GemGenève is a show that reveals the true spirit of the international world of gem and jewellery trading. GemGenève exhibitors include the most knowledgeable and experienced merchants around the globe, gathered from the inner sanctum of the industry showcasing the finest gemstones and jewellery the world has to offer within an intimate, elegant and welcoming environment. GemGeneve showcases emerging talents under the curatorship of historian and Financial Times editor Vivienne Becker. Tatiana Verstraeten and Emmanuel Tarpin are two individuals that gained momentum after the fair.

TL Paris worked on the launch of the show in 2018 and the second edition in 2019 to build a French press strategy. Attendance and participation doubled from the first salon to the second one.

Brunello Cucinelli

The commercial team of Brunello Cucinelli requested assistance in creating brand awareness in France. TL Paris built a French-focused launch strategy to generate consumer consideration. We organized events, private sales and VIP shopping nights.

De Grisogono

TL Paris provided Cannes Film Festival management of celebrities and key press for a Gala at Hôtel du Cap-Eden-Roc. TL Paris provided on-site management of our guests as well as French press coverage.

Sharon Stone with De Grisogono founder Fawaz Gruosi.

The National Jewellery Institute

The National Jewellery Institute in New York is a leading source of knowledge, standards and education in the art of luxury. It is an NGO designed to promote the craft of High Jewellery through educational initiatives, books, exhibitions and fund raising events internationally.

TL Paris worked with NJI for the organisation of the annual gala ceremony honoring world leaders of arts and culture, at prominent international institutions.

In 2014 the event was held at Le Louvre, and in 2018 the event took place at The Ministry of Foreign Affairs. Our mission was to produce and coordinate the events, and ensure press coverage.

Zurab Tsereteli

TL Paris organized the participation of Zurab Tsereteli in Art Paris fair 2019 as part of the stand of "Art Agency". Tsereteli is the President of the Russian Academy of Arts, the founding Director of the Moscow Museum of Modern Art, and a UNESCO Ambassador of Good Will. TL Paris managed the relations with VIP guests and influencers. 

By Killian

TL Paris created an international communications strategy for the launch of the brand. Furthermore, our team managed an art collaboration with Sophie Matisse, great granddaughter of Henri Matisse, for a limited edition hand painted fragrance bottles. The first launch of the collaboration was such a success that it was reactivated.

Jaeger-LeCoultre

Over several years TL Paris worked with Jaeger-LeCoultre for the organization of their events in Paris. Some of those events include: 80th anniversary of their retro watch celebrated in l’Ecole Nationale des Beaux Arts, inauguration of the flagship store on Place Vendôme, 1 year anniversary of their boutique, a night to celebrate Jaeger-LeCoultre and Aston Martin release of the first AMVOX watches, and the 85th anniversary of Jaeger-LeCoultre's Reverso and their collaboration by shoe icon Christian Louboutin. Our role has been in securing VIP and celebrity attendance, and managing press relations.

Inauguration of the Jaeger-LeCoultre flagship store on Place Vendôme, with Diane Kruger, Catherine Deneuve, Isabelle Huppert and more.

80th anniversary of Jaeger-LeCoultre retro watch celebrated in l’Ecole Nationale des Beaux Arts, with Clive Owen, Adrien Brody and many more.

Jaeger-LeCoultre and Aston Martin celebrate the release of the first AMVOX watches.

Jaeger-LeCoultre Celebrates The 85th Anniversary of the Reverso and their collaboration by iconic shoe designer Christian Louboutin

Contact

Head of Influencer Marketing

Louise Parent
louise@tlparis.com
+33 (0)1 49 26 95 27

Founder & Director

Tina Lignell
tina@tlparis.com
+33 (0)1 55 35 35 02

Head of Special Projects

Jelka Music
jelka@tlparis.com

+33 (0)1 49 26 97 97

Contact

Influencer Marketing & Digital Strategies

Louise Parent
louise@tlparis.com
+33 (0)7 60 76 98 18

Founder & Director

Tina Lignell
tina@tlparis.com
+33 (0)1 55 35 35 02

Head of Special Projects

Jelka Music
jelka@tlparis.com

+33 (0)1 49 26 97 97

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