New Media & Communications
TL , part of MF Group, has a combined 30 years experience in Luxury Fashion Beauty and Lifestyle . We are connectors, creators of content and media strategists . We work with leading brands and represent creative multidisciplinary talents . TL specialises in Web3 Fashion technologies for marketing , communications and retail .
WORD OF MOUTH
Creating experiences
Influencer marketing
Ambassador programs
Press Relations
VIC events
CREATIVE PROJECTS
Collaborations
Integrated campaigns
Editorial art direction
Web3 AR/VR
BRAND CONTENT
Conceptualisation
Activation strategy
Art Direction
Production
New Media & Communications
TL , part of MF Group, has a combined 30 years experience in Luxury Fashion Beauty and Lifestyle . We are connectors, creators of content and media strategists . We work with leading brands and represent creative multidisciplinary talents . TL specialises in Web3 Fashion technologies for marketing , communications and retail .
WORD OF MOUTH
Creating experiences
Influencer marketing
Ambassador programs
Press Relations
VIC events
CREATIVE PROJECTS
Collaborations
Integrated campaigns
Editorial art direction
Web3 AR/VR
BRAND CONTENT
Conceptualisation
Activation strategy
Art Direction
Production
Clients
Our selected list of clients includes but is not limited to:
DE GRISOGONO
VALERIANE VENANCE
ZILLI
VALENTIN YUDASHKIN
SAUDI FASHION COMMISSION
FAWAZ GRUOSI
AUROBOROS
KIMHĒKIM
Clients
Our selected list of clients includes but is not limited to:
DE GRISOGONO
VALERIANE VENANCE
ZILLI
VALENTIN YUDASHKIN
SAUDI FASHION COMMISSION
FAWAZ GRUOSI
AUROBOROS
KIMHĒKIM
Creative Talents
For Brand content and Creative Projects TL collaborates with a selection of multidisciplinary artists.
Michaela Stark
Couture Artist
Victor Weinsanto
Designer
Vincent Pressiat
Designer
Jacopo Betti
Jewellery designer
Petite Doll
Surrealist Photo Artist
Ai-Da Robot
Ai Artist
Linda Nurk
Bio-Tech Couture Artist
Creative Talents
For Brand content and Creative Projects TL collaborates with a selection of multidisciplinary artists.
Michaela Stark
Couture Designer
Victor Weinsanto
Designer
Vincent Pressiat
Designer
Surrealist Photo Artist
Ai-Da Robot
Ai Artist
Biot-Tech couture artist
Collaborations
PRESSIAT x CADILLAC
PRESSIAT x THIERRY LASRY
MICHAELA STARK x FONDAZIONE SOZZANI x CHARLOTTE RUTHERFORD
MICHAELA STARK x SPORTSBANGER
WEINSANTO x KIKO
WEINSANTO x LOUBOUTIN
VICTORIA'S SECRET x MICHAELA STARK
Michaela Stark x Nick Knight
Photo London - Somerset House May 2022
TL coordinated our Artist Designer Michaela Stark’s collaboration with Nick Knight on a Fashion Sculpture using 3D scanning and printing technology.
Stark and her muses Dodo Potato and Jade O’Belle worked with Knight at Show Studio to create the giant frieze and an alabaster section life size bust of Michaela .
The project brought together two artists who defy social norms , both aim to change how fashion interprets beauty.
Weinsanto x Swarovski Creators Lab
Weinsanto x Lightsum digital collection
Weinsanto collaborated with the emerging Kpop group Lightsum and Crypto fashion platform BNV on a digital collection named M3TALOVE.
Weinsanto x Wolfberger
Weinsanto designed 3 labels for Alsatian wine brand Wolfberger.
He created the Papillon collection as well as a Couture limited edition bottle
Ai Da X Auroboros
Michaela Stark x Sølve Sundsbø
for Perfect Magazine
Michaela collaborates with fashion photographer Solve Sund on the first issue of Perfect Magazine "Body language"
Together they created a story based on Michaela's concept, using her own bodymorphing practice. The story features Michaela's lingerie pieces and highlights the ongoing beauty standards conversation in the fashion industry.
Collaborations
PRESSIAT x THIERRY LASRY
WEINSANTO x KIKO
WEINSANTO x LOUBOUTIN
VICTORIA'S SECRET x MICHAELA STARK
Michaela Stark x Nick Knight
Photo London - Somerset House May 2022
TL coordinated our Artist Designer Michaela Stark’s collaboration with Nick Knight on a Fashion Sculpture using 3D scanning and printing technology.
Stark and her muses Dodo Potato and Jade O’Belle worked with Knight at Show Studio to create the giant frieze and an alabaster section life size bust of Michaela .
The project brought together two artists who defy social norms , both aim to change how fashion interprets beauty.
Weinsanto x Swarovski Creators Lab
Weinsanto x Lightsum digital collection
Weinsanto collaborated with the emerging Kpop group Lightsum and Crypto fashion platform BNV on a digital collection named M3TALOVE.
Weinsanto x Wolfberger
Weinsanto designed 3 labels for Alsatian wine brand Wolfberger.
He created the Papillon collection as well as a Couture limited edition bottle
Ai Da X Auroboros
Michaela Stark x Sølve Sundsbø
for Perfect Magazine
Michaela collaborates with fashion photographer Solve Sund on the first issue of Perfect Magazine "Body language"
Together they created a story based on Michaela's concept, using her own bodymorphing practice. The story features Michaela's lingerie pieces and highlights the ongoing beauty standards conversation in the fashion industry.
Events
Weinsanto "Lady de Weinsanto"
Pressiat "Echo"
Milan Fashion Week
Carla Sozzani and Sara Maino Sozzani hosted Artist Designer Michaela Stark for an exhibition & the launch of her brand "PANTY"
Weinsanto presented some of his iconic couture creations at Dover Street Little Market during Paris Haute Couture Week 2023
EMERGE is an incubator & accelerator program hosted by the Saudi Fashion Commission.
During Mens Fashion Week June 23, TL managed media relations for the EMERGE show debut, showcasing 6 of Saudi’s hottest talents .
An EMERGE pop up store was also opened in the Marais, offering an immersive experience into Saudi youth culture with a curation of art, music and culinary delights from Saudi.
Mens Fashion week January 2023 , Celebrating the Galeries Lafayette Champs Elysee exhibition "Web3 the origin Story”.
Spin by lablaco and Meta hosted fashion tech enthusiasts and creators for an exclusive event showcasing the mixed reality immersive experience with Meta Quest VR headsets .
Guests were gifted NFTs from a cohort of international emerging designers . A Thought Leadership panel talk was also part of the program with speakers from DressX, 3D printing company EOS & META also featuring digital artists Melanie Courtinat and Jade Roche.
M3talove Party
Paris Fashion Week at Dover Street Market’s cultural space 3537 was the setting for Victor Weinsanto and Fashion Platform BNV to host their launch event for the NFT M3talove collaboration.
Guests included designers , creators , Web3 enthusiasts and key industry figures, who all discovered Weinsanto’s NFT designs for the Kpop band Lightsum ,showcased with an holograms installation.
Stella McCartney
Winter 22 trunk show
Stella McCartney celebrated iconic American painter Frank Stella in her Winter 2022 collection presented in a Paris VIP trunk show
Royal Versailles Ball
TL partnered with RVB committee for a White Tie Ball fund raising event that took place at Le Chateau de Versailles.
All proceeds raised from the RVB will be directed to UNICEF UK, Street Child and Lewa Wildlife Conservancy, three registered charities that deliver educational development programmes for some of the most vulnerable children around the world.
"STARK NAKED" Exhibition at 35-37
Michaela Stark
Michaela’s first solo show entitled “Stark Naked”, presentedher long awaited new collection
The 3537 cultural space in Paris hosted the show, which featured Michaela’s latest lingerie creations, as well as a series of big format prints in collaboration with fashion photographer Solve Sundsbo.
On the show opening night, Michaela did a performance, in collaboration with Jean-Paul Gaultier at the 3537 space.
She appeared on a boudoir set surrounded by distortion mirrors where she would cut-out Jean-Paul Gaultier archive pieces, to then adapt it to her body. This was supposed to emulate a performative version of her private creative process when designing her couture lingerie pieces.
Press
TL Paris combines social media strategy in parallel with press to enhance the storytelling of your brand.
Press
TL Paris combines social media strategy in parallel with press to enhance the storytelling of your brand.
Tech Projects
PRESSIAt x CRUSH SERVICES x CADILLAC
R3N3GADES
AQUATERRA ALCHEMY
Digital narrative rafted by R3n3gades for Shiatzychen curated by Victoire De Pourtalès
STEEL
R3N3GADES
ITAK
TL launches new cultural platform ITAK with their first edition of DIGITAL ARTISANS exhibition, showcasing some of the worlds leading new media artists.
Mission led ITAK believes that the future of culture will be shaped by creators empowered by cutting-edge technologies.
SPIN by lablaco x Galeries Lafayette
Galeries Lafayette Champs Elysees was the setting for the international launch of SPIN by lablaco, January 2023. A 3 weeks exhibition where guests were transported into a VR reimagining of the Galeries Lafayette Champs Elysees atrium and got to explore phygital garments, virtual art and architecture
Circular Fashion Summit
Weinsanto x Lightsum digital collection
Weinsanto collaborated with the emerging Kpop group Lightsum and Crypto fashion platform BNV on a digital collection named M3TALOVE.
The M3talove NFT collection dropped January 2023. Rare and super rare categories were made available to Digital Fashion Metaverse BNV members with exclusive high value awards. Super rare digital collectable glasses by Weinsanto were also included as well as the coveted BNV “Fash” tokens.
François Berthoud X Fondazione Sozzani X Bulgari
NFT project
Marketplace hosted our drop by Fashion illustrator Francois Berthoud. The NFTs were displayed at a pre drop IRL launch event at Fondazione Sozzani during Milan Fashion Week along with a talk gathering keynote speakers of experts in the field. Bulgari hosted an exhibition of the physical art works.
Ai-Da robot enters the Metaverse
Ai-Da Robot announced her official arrival into the Metaverse at the V&A museum during Design Week
Auroboros Meta Luxury Fashion House
2021 TL accompanied Auroboros for the launch of their Biomimicry collection at London Fashion Week in collaboration with the Institute Of Digital Fashion, Snapchat & Sita Bellan
“Metaform” by WEINSANTO x Barneys Studio shown at Paris’ first digital Fashion NFT exhibition
During Fashion week Gallery Ground Effect hosted Paris first fashion NFT show. Weisanto minted his first NFT.
WEINSANTO x DSM x Lablaco Phygital NFTs
https://www.cfs.fashion/article/weinsanto-and-dover-street-market-launch-exclusive-first-phygital-nfts-powered-by-spin
Weinsanto launched his first phygital NFTs exclusively at Dover Street Little Market for his SS 22 collection Leveraging Web3 new technologies, the program is in line with Weinsanto’s continued commitment to sustainability on a selection of pieces that were made from upcycled LVMH deadstock .
Tech Projects
PRESSIAt x CRUSH SERVICES x CADILLAC
Weinsanto x Lightsum digital collection
Weinsanto collaborated with the emerging Kpop group Lightsum and Crypto fashion platform BNV on a digital collection named M3TALOVE.
The M3talove NFT collection dropped January 2023. Rare and super rare categories were made available to Digital Fashion Metaverse BNV members with exclusive high value awards. Super rare digital collectable glasses by Weinsanto were also included as well as the coveted BNV “Fash” tokens.
Ai-Da robot enters the Metaverse
Ai-Da Robot announced her official arrival into the Metaverse at the V&A museum during Design Week
Auroboros Meta Luxury Fashion House
2021 TL accompanied Auroboros for the launch of their Biomimicry collection at London Fashion Week in collaboration with the Institute Of Digital Fashion, Snapchat & Sita Bellan
“Metaform” by WEINSANTO x Barneys Studio shown at Paris’ first digital Fashion NFT exhibition
During Fashion week Gallery Ground Effect hosted Paris first fashion NFT show. Weisanto minted his first NFT.
WEINSANTO x DSM x Lablaco Phygital NFTs
https://www.cfs.fashion/article/weinsanto-and-dover-street-market-launch-exclusive-first-phygital-nfts-powered-by-spin
Weinsanto launched his first phygital NFTs exclusively at Dover Street Little Market for his SS 22 collection Leveraging Web3 new technologies, the program is in line with Weinsanto’s continued commitment to sustainability on a selection of pieces that were made from upcycled LVMH deadstock .
Celebrity & Influence
Lizzo in custom Weinsanto at
the 2024 MET Gala
Ashley Graham wearing Custom
Michaela Stark in Vogue CS
Anok Yai wearing Pressiat
at "Orebella" launch
Shay wears Pressiat
for her 2024 tour promo poster
Mai Lee at
Weinsanto FW 24 show
Caroline Hu at
Weinsanto FW 24 show
Hanna Lhoumeau at
Weinsanto FW 24 show
Alizée Priso at
Pressiat FW24 show
Mai Lee at
Pressiat FW24 show
Keiona at
Pressiat FW24 show
Ameni Esseibi walks for
Weinsanto SS 2024 show
Nicky Doll walks for
Weinsanto SS 2024 show
Flora Coquerel at
Weinsanto SS 2024 show
Beyonce wears custom Weinsanto
couture creation for "Renaissance" tour
Sita Bellan walks for
Pressiat SS 2024 show
Rita Ora wears custom Pressiat at
Eurovision 2023 edition
Noah Cyrus wear Weinsanto
at Weinsanto FW 23 show
Shygirl wears custom piece
by Michaela Stark for Another Mag
Halsey walks for Pressiat FW 23 show
Cassandra Cano wears Weinsanto
at Weinsanto FW 23 show
Sullivan Gwed & Paola Locatelli wear Weinsanto
at Weinsanto FW 23 show
Noah Cyrus wear Pressiat
at Pressiat FW 23 show
Shygirl dressed by Weinsanto
for V Magazine Fall 2023
Tove Lo wearing custom piece by
Michaela Stark for Paper Magazine
Ashley Graham wears Michaela Stark
Collection One
Bree Runway in Pressiat
for her "That Girl" music video
Shygirl in custom Michaela Stark
for her "Shlut" music video
Madonna in custom Weinsanto
for her "Frozen" music video
Alton Mason wearing Pressiat at
BOF 500 party
Halsey wearing Pressiat at
the 2022 Grammy awards
Megan Thee Stallion wearing Pressiat
in her "Ungrateful" music video
Celebrity & Influence
Shay wears Pressiat
for her 2024 tour promo poster
Mai Lee at
Weinsanto FW 24 show
Caroline Hu at
Weinsanto FW 24 show
Hanna Lhoumeau at
Weinsanto FW 24 show
Alizée Priso at
Pressiat FW24 show
Mai Lee at
Pressiat FW24 show
Keiona at
Pressiat FW24 show
Ameni Esseibi walks for
Weinsanto SS 2024 show
Nicky Doll walks for
Weinsanto SS 2024 show
Flora Coquerel at
Weinsanto SS 2024 show
Beyonce wears custom Weinsanto
couture creation for "Renaissance" tour
Sita Bellan walks for
Pressiat SS 2024 show
Rita Ora wears custom Pressiat at
Eurovision 2023 edition
Noah Cyrus wear Weinsanto
at Weinsanto FW 23 show
Shygirl wears custom Michaela Stark
for Another Mag
Shygirl wears custom piece
by Michaela Stark for Another Mag
Halsey walks for Pressiat FW 23 show
Cassandra Cano wears Weinsanto
at Weinsanto FW 23 show
Sullivan Gwed & Paola Locatelli wear Weinsanto
at Weinsanto FW 23 show
Noah Cyrus wear Pressiat
at Pressiat FW 23 show
Shygirl dressed by Weinsanto
for V Magazine Fall 2023
Tove Lo wearing custom piece by
Michaela Stark for Paper Magazine
Ashley Graham wears Michaela Stark
Collection One
Bree Runway in her music video "That Girl"
dressed by Pressiat
Shygirl in custom Michaela Stark
for her "Shlut" music video
Madonna in her music video "Frozen"
dressed by Weinsanto
Alton Mason wearing Pressiat at
BOF 500 party
Halsey at Grammys 2022
dressed by Pressiat
Megan Thee Stallion wearing Pressiat
in her "Ungrateful" music video
Previous projects
Brunello Cucinelli
The commercial team of Brunello Cucinelli requested assistance in creating brand awareness in France. TL Paris built a French-focused launch strategy to generate consumer consideration. We organized events, private sales and VIP shopping nights.
De Grisogono
TL Paris provided Cannes Film Festival management of celebrities and key press for a Gala at Hôtel du Cap-Eden-Roc. TL Paris provided on-site management of our guests as well as French press coverage.
Sharon Stone with De Grisogono founder Fawaz Gruosi.
The National Jewellery Institute
The National Jewellery Institute in New York is a leading source of knowledge, standards and education in the art of luxury. It is an NGO designed to promote the craft of High Jewellery through educational initiatives, books, exhibitions and fund raising events internationally.
TL Paris worked with NJI for the organisation of the annual gala ceremony honoring world leaders of arts and culture, at prominent international institutions.
In 2014 the event was held at Le Louvre, and in 2018 the event took place at The Ministry of Foreign Affairs. Our mission was to produce and coordinate the events, and ensure press coverage.
Jaeger-LeCoultre
Over several years TL Paris worked with Jaeger-LeCoultre for the organization of their events in Paris. Some of those events include: 80th anniversary of their retro watch celebrated in l’Ecole Nationale des Beaux Arts, inauguration of the flagship store on Place Vendôme, 1 year anniversary of their boutique, a night to celebrate Jaeger-LeCoultre and Aston Martin release of the first AMVOX watches, and the 85th anniversary of Jaeger-LeCoultre's Reverso and their collaboration by shoe icon Christian Louboutin. Our role has been in securing VIP and celebrity attendance, and managing press relations.
Inauguration of the Jaeger-LeCoultre flagship store on Place Vendôme, with Diane Kruger, Catherine Deneuve, Isabelle Huppert and more.
80th anniversary of Jaeger-LeCoultre retro watch celebrated in l’Ecole Nationale des Beaux Arts, with Clive Owen, Adrien Brody and many more.
Jaeger-LeCoultre and Aston Martin celebrate the release of the first AMVOX watches.
Jaeger-LeCoultre Celebrates The 85th Anniversary of the Reverso and their collaboration by iconic shoe designer Christian Louboutin
Previous projects
Photo London - Somerset House May 2022
TL coordinated our Artist Designer Michaela Stark’s collaboration with Nick Knight on a Fashion Sculpture using 3D scanning and printing technology.
Stark and her muses Dodo Potato and Jade O’Belle worked with Knight at Show Studio to create the giant frieze and an alabaster section life size bust of Michaela .
The project brought together two artists who defy social norms , both aim to change how fashion interprets beauty.
Royal Versaille Ball
TL partnered with RVB committee for a White Tie Ball fund raising event that took place at Le Chateau de Versailles. All proceeds raised from the RVB will be directed to UNICEF UK, Street Child and Lewa Wildlife Conservancy, three registered charities that deliver educational development programmes for some of the most vulnerable children around the world.
Francois Berthoud NFT
Along with our Crea Tech partners Mad XR, TL conceived, curated and produced the illustrator Francois Berthoud’s first NFTs for the marketplace Makersplace. The project was done in collaboration with the Fondazione Sozzani and Bulgari.
Weinsanto NFT
We launched the fashion industry’s first phygital NFT for a circular fashion program . Weinsanto teamed up with SPIN by Lablaco, the world’s leading circular fashion platform for his Spring Summer 22 collection at the iconic store Dover Street Little Market Paris.
Michaela Stark Exhibition at 3537
TL initiated & produced "Stark Naked", Michaela Stark’s first Paris exhibition at 3537 in collaboration with Solve Sundsbo and the house of Jean-Paul Gaultier.
Pierre-Alexandre Fillaire Exhibition at 3537
TL project managed Mixed Media Artist & Fashion consultant Pierre-Alexandre Fillaire’s exhibition ‘Land Full’ – a reflection on plastic pollution in the environment today at 3537.
Baccarat x Weinsanto
For the 180 th anniversary of the iconic Baccarat Harcourt glass TL project managed the collaboration with Weinsanto where he reimagined the famous glass into “Harcourt Queer”. The reinterpreted glass was launched in Septembr 2021 at Paris Fashion week.
Auroboros x Ai-Da
For London Design Week 2021, fashion tech house Auroboros partnered with Ai-Da robot for an installation showcasing a Real-Time growing couture gown at the V&A Museum. Ai-Da announced her entry in the metaverse during the exhibition.
TL project managed and oversaw media relations for the collaboration between Auroboros & Ai-Da robot at the V&A for London Design Week 2021.
Michaela Stark x Sølve Sundsbø
Our london based artist couturier Michaela Stark art directed “Body Language “ with Katie Grand and photographer Sølve Sundsbø for The Perfect Magazine issue 1 “JOY” released in September 2021. TL artistic management acted as project coordinator.
Fawaz Gruosi
For Master jeweler Fawaz Gruosi, who launched his eponymous brand in 2021, TL Paris conceived a social media campaign for the launch of the “Enlaced” high jewelry collection.
Pressiat
Designer Pressiat collaborated with creative and show directors Savory & Zaffuto of the famous Manko cabaret for his first show during Paris Fashion week in September 2021, starring singer and performer Sam Quealy. And jewelery artist Milari Barker for unique pieces. TL managed media relations with the Pressiat team.
Olivier Theyskens Pop-Up
For the Olivier Theyskens Pop-Up at the + R&Y Augousti store in Paris, TL Paris took care of the client and VIP list.
Brunello Cucinelli
The commercial team of Brunello Cucinelli requested assistance in creating brand awareness in France. TL Paris built a French-focused launch strategy to generate consumer consideration. We organized events, private sales and VIP shopping nights.
De Grisogono
TL Paris provided Cannes Film Festival management of celebrities and key press for a Gala at Hôtel du Cap-Eden-Roc. TL Paris provided on-site management of our guests as well as French press coverage.
Sharon Stone with De Grisogono founder Fawaz Gruosi.
The National Jewellery Institute
The National Jewellery Institute in New York is a leading source of knowledge, standards and education in the art of luxury. It is an NGO designed to promote the craft of High Jewellery through educational initiatives, books, exhibitions and fund raising events internationally.
TL Paris worked with NJI for the organisation of the annual gala ceremony honoring world leaders of arts and culture, at prominent international institutions.
In 2014 the event was held at Le Louvre, and in 2018 the event took place at The Ministry of Foreign Affairs. Our mission was to produce and coordinate the events, and ensure press coverage.
Jaeger-LeCoultre
Over several years TL Paris worked with Jaeger-LeCoultre for the organization of their events in Paris. Some of those events include: 80th anniversary of their retro watch celebrated in l’Ecole Nationale des Beaux Arts, inauguration of the flagship store on Place Vendôme, 1 year anniversary of their boutique, a night to celebrate Jaeger-LeCoultre and Aston Martin release of the first AMVOX watches, and the 85th anniversary of Jaeger-LeCoultre's Reverso and their collaboration by shoe icon Christian Louboutin. Our role has been in securing VIP and celebrity attendance, and managing press relations.
Inauguration of the Jaeger-LeCoultre flagship store on Place Vendôme, with Diane Kruger, Catherine Deneuve, Isabelle Huppert and more.
80th anniversary of Jaeger-LeCoultre retro watch celebrated in l’Ecole Nationale des Beaux Arts, with Clive Owen, Adrien Brody and many more.
Jaeger-LeCoultre and Aston Martin celebrate the release of the first AMVOX watches.
Jaeger-LeCoultre Celebrates The 85th Anniversary of the Reverso and their collaboration by iconic shoe designer Christian Louboutin
Contact
Communications Manager
Mariama Mbechezi
mariama@tlparis.com
+33 (0)1 55 35 35 00
Founder & Director
Tina Lignell
tina@tlparis.com
+33 (0)1 55 35 35 02
Head of Special Projects
Jelka Music
jelka@tlparis.com
+33 (0)1 55 35 35 00
Contact
General Inquiries
Mariama Mbechezi
mariama@tlparis.com
+33 (0)1 55 35 35 00
Founder & Director
Tina Lignell
tina@tlparis.com
+33 (0)1 55 35 35 02
Head of Special Projects
Jelka Music
jelka@tlparis.com
+33 (0)1 55 35 35 00
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