New Media & Communications

TL , part of MF Group, has a combined 30 years experience in Luxury Fashion Beauty and Lifestyle .   We are connectors, creators of content and media strategists . We work with leading brands and represent creative multidisciplinary talents . TL specialises in Web3 Fashion technologies for marketing , communications and retail . 

WORD OF MOUTH

Creating experiences

Influencer marketing

Ambassador programs

Press Relations

VIC events

CREATIVE PROJECTS

 Collaborations

Integrated campaigns

Editorial art direction

Web3 AR/VR

BRAND CONTENT 

Conceptualisation 

Activation strategy 

Art Direction 

Production

New Media & Communications

TL , part of MF Group, has a combined 30 years experience in Luxury Fashion Beauty and Lifestyle .   We are connectors, creators of content and media strategists . We work with leading brands and represent creative multidisciplinary talents . TL specialises in Web3 Fashion technologies for marketing , communications and retail . 

WORD OF MOUTH

Creating experiences

Influencer marketing

Ambassador programs

Press Relations

VIC events

CREATIVE PROJECTS

 Collaborations

Integrated campaigns

Editorial art direction

Web3 AR/VR

BRAND CONTENT 

Conceptualisation 

Activation strategy 

Art Direction 

Production

Clients

Our selected list of clients includes but is not limited to:

Clients

Our selected list of clients includes but is not limited to:

IRIS NOBLE


ZUHAIR MURAD


ZURAB TSERETELI


JAEGER LE COULTRE


VALENTIN YUDASHKIN


NATIONAL JEWELRY INSTITUTE


SPIN BY LABALACO


FAWAZ GRUOSI

AUROBOROS

 KIMHĒKIM

Creative Talents

For Brand content and Creative Projects TL collaborates with a selection of multidisciplinary artists.

Couture Artist

Designer

Designer

Surrealist photo artist 

AI Artist

Bio-Tech couture artist

Creative Talents

For Brand content and Creative Projects TL collaborates with a selection of multidisciplinary artists.

Linda Nurk

Couture Artist

Michaela Stark 

Designer

Vincent Pressiat

Designer

Surrealist photo artist

Biot-Tech couture artist

Collaborations

WEINSANTO x KIKO

Kiko Milano sponsors Weinsanto Spring Summer 2024 show 
 

WEINSANTO x LOUBOUTIN

Weinsanto and Louboutin's collaboration on the Weinsanto Spring Summer 2024 show
 

VICTORIA'S SECRET x MICHAELA STARK

Artist Designer Michaela Stark was invited by Victoria’s Secrets to collaborate on their new branding project with the World Tour 2023.
She created three couture looks for herself and her muses, Ceval & Jade O’Belle, using her own design combined with VS archive pieces, and the emblematic wings which were at the hear of her concept to create a new fantasy.
 
Stark features, along with her muses, in the campaign shot by Carjlyn Jacobs.
The movie launch, shot by film director duo Partel Olivia, was held during NY Fashion Week and will be available on Amazone Prime from September 26th 
 

LYAS x OETE

Film maker and Fashion commentator LYAS , who came to the forefront of Fashion with his collaboration with GQ Man of the Year Awards, collaborated with OETE for his latest single "La pellicule de Cobra".

Michaela Stark x Nick Knight

Photo London - Somerset House May 2022

TL coordinated our Artist Designer Michaela Stark’s collaboration with Nick Knight on a Fashion Sculpture using 3D scanning and printing technology.

Stark and her muses Dodo Potato and Jade O’Belle worked with Knight at Show Studio to create the giant frieze and an alabaster section life size bust of Michaela .

The project brought together two artists who defy social norms , both aim to change how fashion interprets beauty.

Weinsanto x Swarovski Creators Lab

Haute Couture Jan 2023 saw the launch of the limited edition Weinsanto Diamond bag that was unveiled on the closing night of the Couture week at the Swarovski pop up boutique. 
The bag was previously featured on the 3rd series of Emily in Paris, worn by the character Mindy played by actress Ashley Park. 
 

 Michaela Stark

x

Paper Mag x Tove Lo

Michaela Stark and pop star TOVE collaborated on the Dec 2022 Paper Magazine cover story. Stark created custom pieces and art directed the shoot with photographer Maisie Williams. 

Weinsanto x Lightsum digital collection

Weinsanto collaborated with the emerging Kpop group Lightsum and Crypto fashion platform BNV on a digital collection named M3TALOVE.

Weinsanto x Wolfberger

Weinsanto designed 3 labels for Alsatian wine brand Wolfberger.

He created the Papillon collection as well as a Couture limited edition bottle 

Ai Da X Auroboros

Following the international launch of Digital Design house Auroboros the design duo collaborated with AiDa the worlds first  humanoid AI robot artist for an exhibition at the V&A during Design week . 
Aurobors created a couture piece of growing crystals .  A futuristic and highly innovative glimpse into the future of fashion. Ai-Da robot presented her first art for the Metaverse.

Michaela Stark x Sølve Sundsbø

for Perfect Magazine

Michaela collaborates with fashion photographer Solve Sund on the first issue of Perfect Magazine "Body language"

Together they created a story based on Michaela's concept, using her own bodymorphing practice. The story features Michaela's lingerie pieces and highlights the ongoing beauty standards conversation in the fashion industry. 

Events

Weinsanto x Dover Street Market

Weinsanto presented some of his iconic couture creations at Dover Street Little Market during Paris Haute Couture Week 2023

EMERGE

EMERGE is an incubator & accelerator program hosted by the Saudi Fashion Commission.

During Mens Fashion Week June 23, TL managed media relations for the EMERGE show debut, showcasing 6 of Saudi’s hottest talents .

An EMERGE pop up store was also opened in the Marais, offering an immersive experience into Saudi youth culture with a curation of art, music and culinary delights from Saudi.

Spring/Summer 2024 Paris Fashion week

Weinsanto "Perfect Day"

Pressiat SS24

Kimhekim "Noir & Blanc"

Indépendantes de coeur  "CIXI"

SPIN x Galeries Lafayette

Mens Fashion week January 2023 , Celebrating the Galeries Lafayette Champs Elysee exhibition  "Web3 the origin Story”.

Spin by lablaco and Meta hosted fashion tech enthusiasts and creators for an exclusive event showcasing the mixed reality immersive experience with Meta Quest VR headsets .

Guests were gifted NFTs from a cohort of international emerging designers . A Thought Leadership panel talk was also part of the program with speakers from DressX, 3D printing company EOS & META also featuring digital artists Melanie Courtinat and Jade Roche.

M3talove Party

Paris Fashion Week at Dover Street Market’s cultural space 3537 was the setting for Victor Weinsanto and Fashion Platform BNV to host their launch event for the NFT M3talove collaboration.

Guests included designers , creators , Web3 enthusiasts and key industry figures, who all discovered Weinsanto’s NFT designs for the Kpop band Lightsum ,showcased with an holograms installation. 

Stella McCartney 

Winter 22 trunk show

 

Stella McCartney celebrated iconic American painter Frank Stella in her Winter 2022 collection presented in a Paris VIP trunk show

Royal Versailles Ball

TL partnered with RVB committee for a White Tie Ball fund raising event that took place at Le Chateau de Versailles.

All proceeds raised from the RVB will be directed to UNICEF UK, Street Child and Lewa Wildlife Conservancy, three registered charities that deliver educational development programmes for some of the most vulnerable children around the world.

"Stark Naked" exhibition by Michaela Stark at 3537

 

Michaela’s first solo show entitled “Stark Naked”, presentedher long awaited new collection

The 3537 cultural space in Paris hosted the show, which featured Michaela’s latest lingerie creations, as well as a series of big format prints in collaboration with fashion photographer Solve Sundsbo.

On the show opening night, Michaela did a performance, in collaboration with Jean-Paul Gaultier at the 3537 space.

She appeared on a boudoir set surrounded by distortion  mirrors where she would cut-out Jean-Paul Gaultier archive pieces, to then adapt it to her body. This was supposed to emulate a performative version of her private creative process when designing her couture lingerie pieces.

Press

TL Paris combines social media strategy in parallel with press to enhance the storytelling of your brand. 

Press

TL Paris combines social media strategy in parallel with press to enhance the storytelling of your brand. 

Tech Projects

R3N3GADES

AQUATERRA ALCHEMY

STEEL

Launch of STEEL Connected Luxury Paris Haut Couture Week July 23

R3N3GADES

New all female led platform R3N3GADES launches their “GENESIS” collection on DressX
Pioneers with a global perspective, R3N3GADES will inform and inspire the generations to come by bridging the gap between Web3 & IRL. 

ITAK

TL launches new cultural platform ITAK with their first edition of DIGITAL ARTISANS exhibition, showcasing some of the worlds leading new media artists.

Mission led ITAK believes that the future of culture will be shaped by creators empowered by cutting-edge technologies. 

 

SPIN by lablaco x Galeries Lafayette

Galeries Lafayette Champs Elysees was the setting for the international launch of SPIN by lablaco, January 2023.  A 3 weeks exhibition where guests were transported into a VR reimagining of the Galeries Lafayette Champs Elysees atrium and got to explore phygital garments, virtual  art and architecture 

Circular Fashion Summit

Circular Fashion Metaverse Summit December 22, the intersection of fashion and tech providing solutions for sustainable ecosystem . Weinsanto and 3D artist founder of Scotomolab Gregoire Willerval created 3 virtual looks , 2 Haute Couture and 1 PAP .  
The 3D creations were showcased in the summit.  Weinsanto , and TLparis Founder Tina Lignelll were  invited to speak at the Thought Leadership program on the Art of the Phygital.  Weinsanto shared insights from  his pilot program with the blockchain technology app SPIN by lablaco at Dover Street Market. 
 

Weinsanto x Lightsum digital collection

Weinsanto collaborated with the emerging Kpop group Lightsum and Crypto fashion platform BNV on a digital collection named M3TALOVE.

The M3talove NFT collection dropped January 2023.  Rare and super rare categories were made available to Digital Fashion Metaverse  BNV members with exclusive  high value awards. Super rare digital collectable glasses by Weinsanto were also included as well as the coveted BNV “Fash” tokens.   

 

François Berthoud X Fondazione Sozzani X Bulgari

NFT project

Marketplace hosted our drop by Fashion illustrator Francois Berthoud. The NFTs were displayed at a pre drop IRL launch event at Fondazione Sozzani during Milan Fashion Week along with a talk gathering keynote speakers of experts in the field. Bulgari hosted an exhibition of the physical art works.

Ai-Da robot enters the Metaverse 

Ai-Da Robot announced her official arrival into the Metaverse at the V&A museum during Design Week

 

Auroboros Meta Luxury Fashion House

2021 TL accompanied Auroboros for the launch of their Biomimicry collection at London Fashion Week in collaboration with the Institute Of Digital Fashion, Snapchat & Sita Bellan

“Metaform” by WEINSANTO x Barneys Studio shown at Paris’ first digital Fashion NFT exhibition

During Fashion week Gallery Ground Effect hosted Paris first fashion NFT show. Weisanto minted his first NFT.

 

WEINSANTO x DSM x Lablaco Phygital NFTs

https://www.cfs.fashion/article/weinsanto-and-dover-street-market-launch-exclusive-first-phygital-nfts-powered-by-spin
Weinsanto launched his first phygital NFTs exclusively at Dover Street Little Market for his SS 22 collection Leveraging Web3 new technologies, the program is in line with Weinsanto’s continued commitment to sustainability on a selection of pieces that were made from upcycled LVMH deadstock .

Tech Projects

Weinsanto x Lightsum digital collection

Weinsanto collaborated with the emerging Kpop group Lightsum and Crypto fashion platform BNV on a digital collection named M3TALOVE.

The M3talove NFT collection dropped January 2023.  Rare and super rare categories were made available to Digital Fashion Metaverse  BNV members with exclusive  high value awards. Super rare digital collectable glasses by Weinsanto were also included as well as the coveted BNV “Fash” tokens.   

 

Ai-Da robot enters the Metaverse 

Ai-Da Robot announced her official arrival into the Metaverse at the V&A museum during Design Week

 

Auroboros Meta Luxury Fashion House

2021 TL accompanied Auroboros for the launch of their Biomimicry collection at London Fashion Week in collaboration with the Institute Of Digital Fashion, Snapchat & Sita Bellan

“Metaform” by WEINSANTO x Barneys Studio shown at Paris’ first digital Fashion NFT exhibition

During Fashion week Gallery Ground Effect hosted Paris first fashion NFT show. Weisanto minted his first NFT.

 

WEINSANTO x DSM x Lablaco Phygital NFTs

https://www.cfs.fashion/article/weinsanto-and-dover-street-market-launch-exclusive-first-phygital-nfts-powered-by-spin
Weinsanto launched his first phygital NFTs exclusively at Dover Street Little Market for his SS 22 collection Leveraging Web3 new technologies, the program is in line with Weinsanto’s continued commitment to sustainability on a selection of pieces that were made from upcycled LVMH deadstock .

Celebrity   &   Influence

 

Bilal Hassani at 

Pressiat SS 2024 show

Ameni Esseibi walks for

Weinsanto SS 2024 show

Nicky Doll walks for

Weinsanto SS 2024 show

Flora Coquerel at

Weinsanto SS 2024 show

Beyonce wears custom Weinsanto

couture creation for "Renaissance" tour

Sita Bellan walks for

Pressiat SS 2024 show

Rita Ora wears custom Pressiat at

Eurovision 2023 edition

Noah Cyrus wear Weinsanto

at Weinsanto FW 23 show

Shygirl wears custom piece

by Michaela Stark for Another Mag

Halsey walks for Pressiat FW 23 show

Cassandra Cano wears Weinsanto

at Weinsanto FW 23 show

Sullivan Gwed & Paola Locatelli wear Weinsanto

at Weinsanto FW 23 show

Noah Cyrus wear Pressiat

at Pressiat FW 23 show

Shygirl dressed by Weinsanto

for V Magazine Fall 2023

Tove Lo wearing custom piece by

Michaela Stark for Paper Magazine

Ashley Graham wears Michaela Stark

Collection One

Bree Runway in her music video "That Girl"

dressed by Pressiat

Shygirl in her music video "Shlut"

dressed by Michaela Stark

Madonna in her music video "Frozen"

dressed by Weinsanto

Alton Mason at BOF 500 party

dressed by Pressiat

Halsey at Grammys 2022

dressed by Pressiat

Megan Thee Stallion in her music video "Ungrateful"

dressed by Pressiat

 

Celebrity   &   Influence

 

Noah Cyrus wear Weinsanto

at Weinsanto FW 23 show

Shygirl wears custom piece

by Michaela Stark for Another Mag

Halsey walks for Pressiat FW 23 show

Cassandra Cano wears Weinsanto

at Weinsanto FW 23 show

Sullivan Gwed & Paola Locatelli wear Weinsanto

at Weinsanto FW 23 show

Noah Cyrus wear Pressiat

at Pressiat FW 23 show

Shygirl dressed by Weinsanto

for V Magazine Fall 2023

Tove Lo wearing custom piece by

Michaela Stark for Paper Magazine

Ashley Graham wears Michaela Stark

Collection One

Bree Runway in her music video "That Girl"

dressed by Pressiat

Shygirl in her music video "Shlut"

dressed by Michaela Stark

Madonna in her music video "Frozen"

dressed by Weinsanto

Alton Mason at BOF 500 party

dressed by Pressiat

Halsey at Grammys 2022

dressed by Pressiat

Megan Thee Stallion in her music video "Ungrateful"

dressed by Pressiat

 

Previous projects

Pressiat

Designer Pressiat collaborated with creative and show directors Savory & Zaffuto of the famous Manko cabaret for his first show during Paris Fashion week in September 2021, starring singer and performer Sam Quealy. And jewelery artist Milari Barker for unique pieces. TL managed media relations with the Pressiat team.

Brunello Cucinelli

The commercial team of Brunello Cucinelli requested assistance in creating brand awareness in France. TL Paris built a French-focused launch strategy to generate consumer consideration. We organized events, private sales and VIP shopping nights.

De Grisogono

TL Paris provided Cannes Film Festival management of celebrities and key press for a Gala at Hôtel du Cap-Eden-Roc. TL Paris provided on-site management of our guests as well as French press coverage.

Sharon Stone with De Grisogono founder Fawaz Gruosi.

The National Jewellery Institute

The National Jewellery Institute in New York is a leading source of knowledge, standards and education in the art of luxury. It is an NGO designed to promote the craft of High Jewellery through educational initiatives, books, exhibitions and fund raising events internationally.

TL Paris worked with NJI for the organisation of the annual gala ceremony honoring world leaders of arts and culture, at prominent international institutions.

In 2014 the event was held at Le Louvre, and in 2018 the event took place at The Ministry of Foreign Affairs. Our mission was to produce and coordinate the events, and ensure press coverage.

Jaeger-LeCoultre

Over several years TL Paris worked with Jaeger-LeCoultre for the organization of their events in Paris. Some of those events include: 80th anniversary of their retro watch celebrated in l’Ecole Nationale des Beaux Arts, inauguration of the flagship store on Place Vendôme, 1 year anniversary of their boutique, a night to celebrate Jaeger-LeCoultre and Aston Martin release of the first AMVOX watches, and the 85th anniversary of Jaeger-LeCoultre's Reverso and their collaboration by shoe icon Christian Louboutin. Our role has been in securing VIP and celebrity attendance, and managing press relations.

Inauguration of the Jaeger-LeCoultre flagship store on Place Vendôme, with Diane Kruger, Catherine Deneuve, Isabelle Huppert and more.

80th anniversary of Jaeger-LeCoultre retro watch celebrated in l’Ecole Nationale des Beaux Arts, with Clive Owen, Adrien Brody and many more.

Jaeger-LeCoultre and Aston Martin celebrate the release of the first AMVOX watches.

Jaeger-LeCoultre Celebrates The 85th Anniversary of the Reverso and their collaboration by iconic shoe designer Christian Louboutin

Previous projects

Photo London - Somerset House May 2022

TL coordinated our Artist Designer Michaela Stark’s collaboration with Nick Knight on a Fashion Sculpture using 3D scanning and printing technology.

Stark and her muses Dodo Potato and Jade O’Belle worked with Knight at Show Studio to create the giant frieze and an alabaster section life size bust of Michaela .

The project brought together two artists who defy social norms , both aim to change how fashion interprets beauty.

Royal Versaille Ball

TL partnered with RVB committee for a White Tie Ball fund raising event that took place at Le Chateau de Versailles. All proceeds raised from the RVB will be directed to UNICEF UK, Street Child and Lewa Wildlife Conservancy, three registered charities that deliver educational development programmes for some of the most vulnerable children around the world.

Francois Berthoud NFT

Along with our Crea Tech partners Mad XR, TL conceived, curated and produced the illustrator Francois Berthoud’s first NFTs for the marketplace Makersplace. The project was done in collaboration with the Fondazione Sozzani and Bulgari.

Weinsanto NFT

We launched the fashion industry’s first phygital NFT for a circular fashion program . Weinsanto teamed up with SPIN by Lablaco, the world’s leading circular fashion platform for his Spring Summer 22 collection at the iconic store Dover Street Little Market Paris.

Michaela Stark Exhibition at 3537

TL initiated & produced "Stark Naked", Michaela Stark’s first Paris exhibition at 3537 in collaboration with Solve Sundsbo and the house of Jean-Paul Gaultier.

Pierre-Alexandre Fillaire Exhibition at 3537

TL project managed Mixed Media Artist & Fashion consultant Pierre-Alexandre Fillaire’s exhibition ‘Land Full’ – a reflection on plastic pollution in the environment today at 3537.

Baccarat x Weinsanto

For the 180 th anniversary of the iconic Baccarat Harcourt glass TL project managed the collaboration with Weinsanto where he reimagined the famous glass into “Harcourt Queer”. The reinterpreted glass was launched in Septembr 2021 at Paris Fashion week.

Auroboros x Ai-Da

For London Design Week 2021, fashion tech house Auroboros partnered with Ai-Da robot for an installation showcasing a Real-Time growing couture gown at the V&A Museum. Ai-Da announced her entry in the metaverse during the exhibition.

TL project managed and oversaw media relations for the collaboration between Auroboros & Ai-Da robot at the V&A for London Design Week 2021.

Michaela Stark x Sølve Sundsbø

Our london based artist couturier Michaela Stark art directed “Body Language “ with Katie Grand and photographer Sølve Sundsbø for The Perfect Magazine issue 1 “JOY” released in September 2021. TL artistic management acted as project coordinator.

Fawaz Gruosi

For Master jeweler Fawaz Gruosi, who launched his eponymous brand in 2021, TL Paris conceived a social media campaign for the launch of the “Enlaced” high jewelry collection.

Pressiat

Designer Pressiat collaborated with creative and show directors Savory & Zaffuto of the famous Manko cabaret for his first show during Paris Fashion week in September 2021, starring singer and performer Sam Quealy. And jewelery artist Milari Barker for unique pieces. TL managed media relations with the Pressiat team.

Olivier Theyskens Pop-Up

For the Olivier Theyskens Pop-Up at the + R&Y Augousti store in Paris, TL Paris took care of the client and VIP list. 

Brunello Cucinelli

The commercial team of Brunello Cucinelli requested assistance in creating brand awareness in France. TL Paris built a French-focused launch strategy to generate consumer consideration. We organized events, private sales and VIP shopping nights.

De Grisogono

TL Paris provided Cannes Film Festival management of celebrities and key press for a Gala at Hôtel du Cap-Eden-Roc. TL Paris provided on-site management of our guests as well as French press coverage.

Sharon Stone with De Grisogono founder Fawaz Gruosi.

The National Jewellery Institute

The National Jewellery Institute in New York is a leading source of knowledge, standards and education in the art of luxury. It is an NGO designed to promote the craft of High Jewellery through educational initiatives, books, exhibitions and fund raising events internationally.

TL Paris worked with NJI for the organisation of the annual gala ceremony honoring world leaders of arts and culture, at prominent international institutions.

In 2014 the event was held at Le Louvre, and in 2018 the event took place at The Ministry of Foreign Affairs. Our mission was to produce and coordinate the events, and ensure press coverage.

Jaeger-LeCoultre

Over several years TL Paris worked with Jaeger-LeCoultre for the organization of their events in Paris. Some of those events include: 80th anniversary of their retro watch celebrated in l’Ecole Nationale des Beaux Arts, inauguration of the flagship store on Place Vendôme, 1 year anniversary of their boutique, a night to celebrate Jaeger-LeCoultre and Aston Martin release of the first AMVOX watches, and the 85th anniversary of Jaeger-LeCoultre's Reverso and their collaboration by shoe icon Christian Louboutin. Our role has been in securing VIP and celebrity attendance, and managing press relations.

Inauguration of the Jaeger-LeCoultre flagship store on Place Vendôme, with Diane Kruger, Catherine Deneuve, Isabelle Huppert and more.

80th anniversary of Jaeger-LeCoultre retro watch celebrated in l’Ecole Nationale des Beaux Arts, with Clive Owen, Adrien Brody and many more.

Jaeger-LeCoultre and Aston Martin celebrate the release of the first AMVOX watches.

Jaeger-LeCoultre Celebrates The 85th Anniversary of the Reverso and their collaboration by iconic shoe designer Christian Louboutin

Contact

General Inquiries

Mariama Mbechezi
mariama@tlparis.com
+33 (0)1 55 35 35 00

Founder & Director

Tina Lignell
tina@tlparis.com
+33 (0)1 55 35 35 02

Head of Special Projects

Jelka Music
jelka@tlparis.com

+33 (0)1 55 35 35 00

Contact

General Inquiries

Mariama Mbechezi
contact@tlparis.com
+33 (0)1 55 35 35 00

Founder & Director

Tina Lignell
tina@tlparis.com
+33 (0)1 55 35 35 02

Head of Special Projects

Jelka Music
jelka@tlparis.com

+33 (0)1 55 35 35 00

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